Analyzing Antetokounmpo: How Has the NBA Championship Affected His Card Prices?

mobile giannis
Jason Koeppel // ONE37pm

Giannis Antetokounmpo has a very impressive basketball resume at just 26 years old: 

1x NBA Champion + Finals MVP 

2x NBA MVP

5x NBA All-Star 

1x NBA Defensive Player of the Year 

. . . and more. 

He also recently hit a milestone that matters significantly in the hobby, winning a championship (and being the headline player to do so). 

The Bucks won their first championship in 50 years after defeating the Phoenix Suns 4-2 in the Suns with Giannis leading scoring, averaging 35.2 points per game

We’re about two weeks removed from the series conclusion, so let’s take a look at his card trends. 

Sales Volume and Growth - All Cards

giannis win
Justin Casterline/Getty Images

We’re about two weeks removed from the series conclusion, so let’s take a look at his card trends. 

Using CardLadder, we can evaluate sales volume and growth trends for all tracked cards of a player. 136 cards (a mix of rookies and non-rookies) comprise the list for Giannis. 

The day after the NBA finals concluded, Giannis’ cards saw a spike in sales volume at $166,500: 

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CardLadder

Just two days earlier, sales volume for his cards totaled $48,600. 

In the past month, his cards have experienced an average growth of 9.04%:

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CardLadder

Over the past quarter, however, his cards are down an average of 3.86%. 

If we dig a little deeper, we can look at a snapshot of his cards with the most monthly growth, and, surprisingly, they aren’t his Prizm rookie cards: 

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CardLadder

It’s interesting that the largest monthly % change cards are a mix of rookies, non-rookies and don’t include any Prizm. 

Let’s dive into that next. 

1. 2013 Prizm Base #290 PSA 10

giannis base
CardLadder

This card has a population of 2,615 and has seen 58 new copies issued since May 5th. 

In August 2020, the card peaked at $7,300 and got as low as $1,293.80 in June, an 82% loss. 

But just 1 day after the finals, the card peaked again: 

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CardLadder

This new sale represented 109% growth since June. 

However, since the peak price right after the championship victory, the card has retreated back down to $1,975 for a 26% loss. 

One common theory is that after a player wins a championship, a supply floods the market for the holders looking to capitalize on the moment. This trend has been seen previously with Patrick Mahomes after his first Super Bowl victory. 

It’s counterintuitive, but 12 copies of this card sold in the past 11 days versus 9 sales in the ten days leading up to the NBA championship. 

There are currently 96 copies of the card available for sale on eBay. That’s 3.6% of the total supply! 

In May, the card sold 25 times, and in July, the card sold 28 times. In this case, demand is about 29% of the total supply (28 buyers, 96 copies of the card available). 

There are currently 15 copies in an auction format. 

The championship gave a bump to the card’s price, but even with nearly 97% of the supply off of the market, the demand can’t keep up. 

2. 2013 Prizm Silver #290 PSA 10

giannis silver
CardLadder

Giannis’ Prizm Silver is at a much lower population of 75 copies, which doesn’t give us much data to work with. 

There are currently 3 PSA 10 copies available on eBay, which is 4% of the total population. 

The last sale of the card occurred in June for $22,100: 

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CardLadder

The minimum price on eBay is currently $34,995, but there hasn’t been a buyer. 

The card sold for nearly $43,000 last August but dipped to $18,100, a 57% loss in value. 

On the day the Prizm Silver sold for $22,100, the Prizm base sold for $1,476.50, a 12.25 multiple. 

At the current value of the Prizm Base at $1,975, using our 12.25 multiple, we would expect the value to be around $24,000. 

The card has sold a total of 16 times since August of 2020, or a little over once per month.

3. 2013 Prizm Green #290 PSA 10

giannis green
CardLadder

This population 36 green variation Prizm has sold twice in July and set a record high on July 30th: 

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CardLadder

In the past year, this card has sold 4 times, representing 11% of the population. 

3 days before the NBA finals concluded, it sold for $14,500 before hitting $17,000 on July 30th, a 17% gain. 

The green Prizm variation has appeal because its background color matches the jersey color (even if it’s a bit darker), and it has less than half the population of the silver. 

There currently is 1 copy of the green Prizm listed on eBay in a grade of BGS 10. 

4. 2013 Prizm Red White and Blue Mosaic #290 PSA 10

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CardLadder

This pop 67 Prizm variation Giannis card was sold twice in July. 

Last June, the card hit a high of $4,850 and on July 23rd, it sold for $4,000: 

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CardLadder

This represents a loss in 17% of value since the peak, but what’s more interesting is that the day after the NBA finals, the card sold for $4,450. 

Just two days after that sale, the card dropped 10% in value. 

There are currently 6 cards listed for sale on eBay, about 9% of the total population.

Tying it all together

giannis trophy
Patrick McDermott/Getty Images

For the Giannis cards we have sales data for, it’s pretty clear that there was a spike in price the day after the championship victory, with a retreat just a few days later. 

It appears that more supply surfaced after the win and might be part of the reason the cards lost some value in the short term. 

It’s also worth noting that Giannis' cards spiked significantly in value last August, perhaps with valuations that built in multiple championships. 

Overall, card spiking then immediately retreating after a championship isn’t a new trend, and it likely doesn’t help that this was the shortest off-season in NBA history. 

It will be interesting to see what happens to Giannis’ market after the attention goes back to football and the hobby gets a bit of a break from basketball. 

It’s also worth noting that there hasn’t been a flood of higher-end Giannis' cards. 

Goldin Auctions currently has a Gold Prizms Autograph Giannis rookie up for auction (current bid: $77,000) and a BGS 8 National Treasures Rookie Patch Auto Rookie (Current bid: $52,000). 

It seems that for the rarest cards, they sit in the hands of the owners for now. 

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