Like winter in Game of Thrones, the brands are here. Brands have been coming up with clever GoT partnerships season after season, and brands like Oreo and Adidas are ratcheting up their creativity and marketing dollars for the eighth and final season.
Game of Thrones is a branding behemoth, and for the series’ last hurrah, HBO has inked lucrative licensing and merchandising deals that have been rolling out ever since season seven wrapped up and attracted 16.5 million viewers for the final episode in 2017. In fact, the show has secured more than a hundred licensees globally, making it the most-licensed program in HBO history.
Ahead of the rightfully much-hyped season eight premiere, here’s a quick look at eight partnerships for GoT’s final season, many of which you can buy and share at your viewing parties. Let the Battle of the Bastards, er, I mean Battle of the Brands begin!