Here’s how I see it: The most valuable demo right now is the young male demo—18 to 24 if you want to call it that, but I’m thinking younger than that, too—and brands of all kinds are rearranging their core philosophies to find ways to engage these young fellows. To aspirant hypebeasts, Hill is an icon; even though scumbro culture took a big hit when Pete Davidson and Ariana Grande broke up, Hill’s directorial debut Mid90s got largely positive reviews and also featured a Del tha Funkee Homosapien song (which is so random but also so ’90s!).
If you’re in the director’s chair for Bonds of the future, positioning Bond as friendly and inviting to this younger demo is a must. The new Bond has to be as comfortable rocking a Palace Skateboards eight-panel as he is a Tom Ford three-piece. (Maybe Bond passes up his signature Manhattan… so he can vape instead! Just spitballing here, I think a lot of things can fit.) Plus, recent turns as a somewhat-bumbling and overdressed but ultimately suave rich kid-type in Cary Joji Fukunaga’s Maniac might as well be a screen test for the Millennial Bond character Hill is destined to inherit. Fukunaga is directing the new Bond, so they’ve already worked together once. Can I be more obvious here?!
Generally, Hill should be up for more franchise pillar parts within our landscape of Extended Cinematic Universes. A few weeks ago, many outlets reported that Henry Cavill would not be reprising his role as Superman in forthcoming movies from Warner Brothers. So we polled our audience on who they might like to see step into the Superman franchise: