Within the world of entertainment, there exists a certain tug of war between the business and content creation sides of the industry. Naturally, those two are bound to come into conflict at different points of the creative process, with business executives seeking to cash in quickly and creative teams seeking to maintain control of their product. Nowhere is this more apparent than when trailers for new movies or TV shows are released.
Trailers, by their definition, offer a glimpse of what’s in store for the viewer when a new movie or TV show is released. Seems pretty simple, right? Well, in an era when trailers are eagerly anticipated and people crave any scrap of info or footage they can get, companies naturally want to make sure they give the viewer enough to keep them invested by the time the movie or show's release date actually arrives. Marketers and advertisers want to get these trailers out as soon as they can, sometimes at the detriment of the creative teams and the audience themselves.
This begs the question: Have trailers hurt or helped the entertainment industry?