Ariel Rechtshaid is more than the songs you recently heard on the latest Apple Watch and iPhone 11 commercials. But with each of those two commercials accumulating more than 29 million views on YouTube in less than three weeks after their debut at Apple’s September keynote event, it’s safe to say the home Steve Jobs built has only elevated the music producer’s already illustrious resume to higher heights.
Rechtshaid co-produced Vampire Weekend’s “Sympathy,” which Apple wove into the Apple Watch Series 5 commercial. And his music composition and supervision company Heavy Duty Projects helped electronica artist NVDES make the adrenaline-pumping “Brazooka” song that soundtracks the iPhone 11 commercial. After Apple’s event NVDES saw its online search activity on Google soar to the most it has been December 2018, according to Google Trends. Meanwhile, people searched for Vampire Weekend’s Father of the Bride album, which “Sympathy” was on, twice as much two days after its Apple collaboration compared to the day of because people were still curious about the featured song.