Mixing hip-hop with Las Vegas is a recipe for glamour and chaos. Goldenvoice, the organizers behind Coachella, decided to serve up three days of that concoction for its first all hip-hop/R&B festival called Day N Vegas. I traveled to the Las Vegas Festival Grounds to see if the newest addition to the Goldenvoice family lives up to the grandiose name of its older sibling.
The spectacle that is Las Vegas was unmistakable no matter where you were standing at Day N Vegas. The gigantic tower of the Stratosphere Casino & Hotel was visible in the distance behind every one of the acts who performed on the main stage fittingly labeled Jackpot. A large Circus Circus advertisement emblazoned with “Life’s A Circus. Let’s Play” towered over the festival grounds. That same larger-than-life feel was noticeably influential on the festival’s layout with most of the food and drink options eschewing brand names in favor of exaggeratedly large photos of the food options and generic names like Bar, Corn on a Cobb and Hot Pizza. In Las Vegas, the city is the attraction, not the brand names, and the same was true for Day N Vegas.
“I am drawn to the look and feel of classic Vegas—bright lights and vintage Vegas glamour. Our goal for Day N Vegas was to bring together that iconography alongside all of today’s best hip-hop and rap artists,” Jeffrey Shuman, Goldenvoice talent buyer for Day N Vegas, told ONE37pm.