An idea that started just a month ago has quickly flourished and become one of the internet’s most talked about visual concepts. loveliveserve, a YouTube channel started by two young men by Ryan Burton and Noah Taitano, has introduced an interesting new way of paying homage to pop and hip-hop culture.
"When the music video doesn't match the song" is the title of the concept that has fans going crazy. The idea came when Burton pulled up a random trap music video and then opened up another tab and played a pop song. Suddenly, a lightbulb lit up and Taitano said to himself, "We can do this."