Kanye is well-known for suggesting that an album will be released weeks, months or even years before it actually drops. In fact, we've been waiting for an album called Donda since 2019—or even earlier. Nonetheless, this week, a lot of big names in the music industry began to reveal the announcement of a listening party for the new album, in addition to some early reviews from folks involved in the project who have been lucky enough to already hear it.
Then last night during the NBA Finals, a Beats commercial aired featuring Sha'Carri Richardson and a song from the forthcoming album. The commercial also included a release date for the album: this coming Friday, July 23rd.