What is the definition of the word Groupthink? According to Google Dictionary, Groupthink is the "practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.” When an artist chooses their name, it’s usually an expression of something they stand for, or stand against. For some artists, their name choice is a form of rebellion. Which is exactly why Groupthink was the perfect name for the artist whose entire life has consisted of changing the narrative. Groupthink spoke with ONE37pm’s Mike Boyd about their career so far.
“The name Groupthink is all about positive brainwashing. A way to take songwriting and massive media, and turn the negative into a positive. When I was two, I had pneumonia and my lungs collapsed. Miraculously I survived, so I’ve always beaten the odds.”