It is no secret that TikTok is now the wild west for music discovery and determining which songs go viral on the top music charts. Some of the most prominent musicians globally, such as Doja Cat, Lil Nas X, or Megan Thee Stallion, are all now household names thanks to TikTok. Attributed to their success are catchy lyrics, viral dances, and a little bit of luck.
Now, more and more independent artists are looking to leverage TikTok's organic reach by posting daily, employing trends, and creating their brand native on the app. Additionally, some artists caught the attention of Mike Boyd Jr, Gary Vaynerchuk's (GaryVee) Head of Artist Relations and Music Strategy. Boyd, a frequent user of TikTok, uses the platform to discover new music and keep up-to-date with trends.
Recently, he asked on TikTok for artists to comment on their songs, where he received hundreds of comments of artists looking to share their talents on the Monday To Monday playlist. Boyd took those comments and ciphered through some of the best choices for this week's Monday To Monday playlist curation. If you submitted your song, and it wasn't selected, don't feel discouraged - as he only had a chance to go through a handful. Keep posting and keep interacting with Boyd!