Content was center stage during Apple's 2021 September Event. Drone shot after drone shot, camera improvement after camera improvement, it's pretty clear Apple wants to keep their audience engaged during every second of the presentation. While there were a lot of medium and minor updates announced during today’s event, there are still some exciting updates that I’m pumped about. But, if you want a slightly more in-depth recap of the event with more focus on the specs, check out this Twitter thread below.
Everything You Need to Know From Apple's 2021 September Event
Apple TV+ will continue to expand its award-winning programming as it looks to launch more original content.
Apple original series, films, and documentaries have now been honored with more than 130 wins and over 500 nominations in less than two years. This year, Apple TV+ racked up 35 Primetime Emmy nominations, including 20 for the hit series Ted Lasso, a record for the first season of a comedy series. That’s great news for Jason Sudeikis since it’s rumored that he will make about $1 Million per episode for season 3.
iPad Mini: $499
Apple’s iPad business has grown by 40% over the past year and the tech giant has taken notice. Both iPads come refreshed with better processors and fancier 12MP Ultrawide cameras with Center Stage. Center Stage “uses machine learning to adjust the front-facing Ultra-Wide camera during FaceTime (and other video conferencing apps) video calls.” Allowing you to walk around freely while your camera tracks your motion, keeping you in the center of the frame. With this most recent update, the iPad Air is now the only iPad that lacks these features.
The iPad Mini is where we see the most significant redesign this year with its stunning 8.3-inch retina display and thin bezels. Built with a USB-C port, the mini looks like it might become your new daily carry. The only caveat is that the mini has a maximum refresh rate of 60 Hz while the current iPad pro can refresh up to 120 Hz (very crucial for gamers and designers), but other than the mini is looking pretty good.
Apple Watch Series 7
Apple Watch Series 7: $399
Keeping its same shape and slightly bigger screen, the Apple Watch Series 7 will continue to focus more on an individual's health—more specifically, their safety. Oddly enough, most of the new features they showcased are only applicable for individuals who enjoy bike riding. WatchOS 8 will detect when people begin riding, remind you to start your workout, and automatically pause and resume if you stop temporarily. Additionally, watchOS 8 has fall detection for cycling that will sense the unique motion and impact of falls while riding a bike.
Besides software, the look and feel of the Apple Watch have been modified. The screen now curves and flows over the edges right up to the metal body, something Apple was very keen on pointing out. I'm interested to see how this looks in person as I am not sure how to feel about it yet.
Armed with a dense library of content, Apple TV+ aims to fill your workout needs with foundational and seasonal workouts. Whether you have 5 or 45 minutes of time, break out in a sweat with over 1200 workouts led by the Fitness+ Trainer Team. Train by yourself or join a group workout with your friends, but don’t expect any competition!
iPhone 13/iPhone 13 Mini
iPhone 13 Mini: $699
iPhone 13: $799
The iPhone 13/iPhone 13 Mini looks a lot like the iPhone 12 lineup but has two worthy upgrades worth mentioning. The display is much brighter, and the infamous notch has decreased by 20%, leaving you with more room at the top of the screen.
The new dual 12 MP camera layout and camera features might make you think twice about buying a new DSLR. Paired with the latest cinematic mode (available on all iPhone 13 models), users will be able to "rack focus" while recording, the first for any smartphone.
iPhone 13 Pro/iPhone 13 Pro Max
iPhone 13 Pro: $999
iPhone 13 Pro Max: $1099
Sitting at the top of the food chain, we have the iPhone 13 Pro series.
The new pro model delivers a better experience for gaming and creating with the help of ProMotion. ProMotion allows users to refresh their screen from as low as 10 Hz to as high as 120 Hz & is designed to respond dynamically to match your content (a real game-changer).
Additionally, the pro series comes with new telephoto, wide and ultra-wide lenses with the capability of taking macro photography. You can expect to capture shallower depths of field and better light in poorly lit environments, leading to better photos and videos.
Who should be excited?
Not iPhone 12 users. If you have the iPhone 12, there is no need for an upgrade. Looking and acting strikingly similar to the models in the past, this lineup of Apple products was a cute showing to keep the Apple audience engaged.
However, I am expecting to see this generation of content creators and consumers to jump all in. My best guess is that we will start to see the label "shot on iPhone" in more professional content in the future.