In the wake of #LegalizeIt culture (and, finally, legislation), business is booming for the cannabis industry. Last year, the legal marijuana market in North America gained a whopping $10 billion in investments. By the end of 2019, that number is slated to reach higher than $16 billion. Needless to say, all that dough is being funneled into a new wave of innovative products those investors hope to get on our shelves.
Ironically enough, one of the fastest-growing branches of the market has technically been legal all along, CBD. We know you’ve been seeing it everywhere lately, and perhaps you’ve even tried a few drops under your tongue, but what exactly is CBD, and what business does it have popping up in everything from skin care products to lube? (Yes, lube.)
CBD, aka cannabidiol, is a naturally occurring compound found in cannabis plants. Unlike its fellow phytocannabinoid (that’s what these compounds are called), THC, it has no psychoactive properties, meaning it doesn’t get you high. Rather, it’s used as a veritable miracle ingredient that can aid in everything from anxiety, stress and pain reduction to soothing your skin. It’s also an anti-inflammatory and an antioxidant. No wonder everyone’s so obsessed with it.
If you’re ready to incorporate CBD into all areas of your life, beyond the typical oil or tincture, check out the products below.