Remember iceberg lettuce? The Milhouse of the lettuce family—more crunchy and less “healthy” than its brethren—has long been overshadowed by the wishbone brittle that is kale and the satisfying, herbal nibble of romaine. Iceberg lettuce is "just crunchy water," according to Reddit. It has been maligned for decades, dubbed seasonless and placeless by Alice Waters, with no opportunity for redemption.
That is, until now. An iceberg hasn't made this many headlines since the takedown of the Titanic. Mixed greens lovers will either rejoice or be horrified at the news that sales of iceberg lettuce have skyrocketed in the wake of #romainegate. An E. Coli outbreak linked to romaine lettuce took it out of the race, leaving a comfortable gap in the market for its uglier stepsister.
“In a week's time, the cost of a 24-count carton of iceberg lettuce rose anywhere from 168 percent to 119 percent,” CNBC reported. “Before the advisory, iceberg lettuce sold for $16.56 to $20.85 per carton. By Nov. 21, suppliers fetched between $36.65 and $39.56 for the same box. On Nov. 26, the day the advisory was lifted, the price had climbed to $44.35 to $45.65.”