Whether used to express outrage or make big announcements, Instagram has become the go-to outlet for celebrities and brands to distribute their headline-making thoughts and news. Just look at Rihanna, Taylor Swift and The Rock, three of the most influential stars in pop culture, who have leveraged the social network to perfection in 2018.
In the past, statements from stars would be typed into a press release and disseminated to journalists and wire services everywhere. Comparatively, the process was relatively slow. Now more than ever before—in a digital world where speed and authenticity of information are paramount amid shortening attention spans and venomous keyboard critics—stars of all fame levels are using Instagram’s feed posts, Insta stories and IGTV videos to reveal personal and career tidbits in an unfiltered fashion.
Let’s take a look at how three A-list celebs have proven Instagram is the new press release, a trend that will only be further solidified in 2019.