2020 was a groundbreaking year for TikTok. While the platform was already rising in popularity, the Coronavirus pandemic and subsequent quarantine meant people had to find new and innovative ways to stay entertained while also tapping into their creativity. Simply put, there was no better platform more suited to do that than TikTok.
TikTok has become so popular that many artists are now beginning to use it as a promotional tool for their music. One viral TikTok post could suddenly find your song rising in streams, and as a result, many previously unknown songs have even been able to make their way onto various music charts.