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The Top 12 Marvel Rookie Cards to Scoop Up on eBay

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Jason Koeppel // ONE37pm

Sports cards are on our minds a lot these days, especially rookie cards. And for good reason! There’s nothing better than landing a gem mint copy of your favorite Hall of Famer in the closing seconds on eBay—and bonus points if it’s a flagship card from that player’s rookie season.

Rookies tend to be the most coveted of all players' cards among collectors, and from the investment side, they also tend to inflate the most when things are going well. Whether it’s Prizm or Select Silvers in basketball, 1st Bowmans in baseball or Young Guns in hockey, when it comes to rookies, those familiar with the hobby know right where to go.

But have you ever given non-sports rookie cards a chance? Not just the first edition Pokémon cards that are out there, but the “superhero gold” from storied brands like Marvel?

In this guide, I’ll break down the top Marvel trading card “rookies” to keep your eye on. But first...

Why Marvel Cards?

marvel cards
eBay

I can think of many reasons. Here are three of the best:

  1. Collectibility: Like the comics themselves, superhero cards are art.
  2. Cultural Relevance: There are always new movies and shows premiering.
  3. Limited Risk: Your favorite hero will never miss an at bat.

Given the above, I see a lot of upside, especially in the long term. Don’t get me wrong, there’s short-term value here too, especially if you follow a particular character’s hype.

But forget the movie release calendar for just a moment and consider this: Superhero rookie cards aren’t like sports cards; there hasn’t been a ton of them graded to date. As kids, we didn’t really think to take care of them either, so there can’t be very many gem mint 10s.

Does it feel like I’m building a pretty solid case yet? Let’s dive into it a bit further.

1990 Impel Marvel Universe Series I

impel box
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When you search eBay for “Marvel rookie PSA” cards, you might be as surprised as I was to discover that most of the popular cards that come up are all from the very same set.

I did some digging, and as it turns out, the first of four sets from Impel (and SkyBox as they later became), happens to contain the inaugural “rookie” cards of all your favorite Marvel superheroes and villains. That should make things easy, right? Let’s get into it.

The 1990 set has a 162-card checklist. The first half is dedicated to individual hero cards, while the second half includes several subsets. There are even six cards labeled "rookies" that could prove to be a play if you’re a Ghost Rider or Guardians of the Galaxy fan. 

You could flip a high-grade version of pretty much any card from this set because they’re all quite rare. And since it’s the de facto Marvel rookie release, you can bet there are a lot of collectors out there trying to piece together the whole thing.

Here are a few of the favorites, listed in the order they appear in the set:

Shop 1990 Impel Marvel Universe Series I Boxes!

1. Captain America #1

captain america
eBay

Leading off the set, as one might expect, is “the Cap” himself: Captain America. 

This card only carries a PSA 10 population count of 70, and the lowest "Buy It Now" listing on eBay as of now is for $575. One sold at auction on July 11th for $610.

Fun fact: There’s a Captain Britain rookie card in this set as well, card #40. It has a PSA 10 population count of just 2, making it extremely rare.

Shop 1990 Impel Captain America #1

2. Spider-Man #2

spiderman 2
eBay

Spider-Man is the next hero up in the set and he’s featured throughout in several different spots (more on that in a moment). In the #2 spot, though, he’s rocking the black suit, courtesy of his Secret Wars storyline with archnemesis Venom. In fact, if you’re into this card, you might want to look into picking up the graded comic book (Secret Wars #8) too.

Spider-Man #2 is the most abundant Spidey card in the whole set, with a PSA 10 population count of 76. Lately, it seems to sell for between $500-600.

Shop 1990 Impel Spider-Man #2

3. Hulk #3

hulk
eBay

Next up is everyone’s favorite green monster, the Hulk. Hulk’s rookie card last sold at auction for a cool $1,000, probably because there are only 21 PSA 10s! The card itself is pretty badass, showing the Hulk doing what he likes to do best: SMASH.

Fun fact: There's a Gray Hulk iteration rookie card at #17. The PSA 10 POP count is over double, however, at 58 as of this writing. Good value, though, at $100-200.

Shop 1990 Impel Hulk #3

4. Wolverine #10

wolverine
eBay

Wolverine is always a safe rookie card bethe tends to be featured a lot in movies and is many people’s favorite character among all the X-Men. He has multiple cards to choose from as well in terms of this particular set.

The #10 card has a PSA 10 population of 84 and sold for $379 on July 5th. Card #23, however, only has 56 gem mint copies and goes for closer to $200 (and arguably features better artwork).

Shop 1990 Impel Wolverine #10

5. Thor #18

thor
eBay

You may have noticed you can find a lot of key Avengers rookie cards throughout this set. Thor is no exception. This one’s tough to find and will run you between $900-$1,000 on eBay right now in the form of "Buy It Now."

Shop 1990 Impel Thor #18

6. Black Panther #20

black panther
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Let’s be honest, Black Panther was making this list regardless, but with Black Panther: Wakanda Forever set to release in July 2022, this rookie card’s a no-brainer.

Only one card in the set, 34 PSA 10 copies, this one went for as high as $2,800 in April.

Shop 1990 Impel Black Panther #20

7. Spider-Man #29

spiderman 29
eBay

Now, this may be the second official Spidey card in the set, but it’s actually the first to feature him in his classic blue and red uniform. That alone makes this one a hidden gem.

Good luck finding one, though. Only 29 PSA 10s.

Shop 1990 Impel Spider-Man #29

8. Cosmic Spider-Man #30

spiderman 30
eBay

With just 14 PSA 10 copies, “Cosmic” Spider-Man isn’t very easy to find either, which is why I’m featuring the third base Spider-Man rookie here as well. Personally, I like the look of this classic Spidey card better and the extra level of rarity goes a long way.

Also, this card comes in a super tough hologram variation at a rate of 1:36 packs. If you factor in that it’s just 1 of 5 chase cards in the hologram set, then your odds are more like 1:180 packs.

Shop 1990 Impel Cosmic Spider-Man #30

9. Iron Man #42

iron man
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You might’ve been wondering when we were going to see Tony Stark in this set! That’s right, you know Iron Man’s rookie has to be worth a lot. With just 15 PSA 10 copies, you’re looking at paying $1,500 for this card.

Shop 1990 Impel Iron Man #42

10. Venom #73

venom
eBay

Venom: Let There Be Carnage is set to release in theaters on September 24th, so it’s high time to stock up. There are 62 PSA 10s floating around and one just sold on July 3rd for $700, so there’s still plenty of upside left.

One thing to note: Carnage is not featured in this 1990 Impel set. The 1992 Marvel Universe set, however, does feature him. 

Shop 1990 Impel Venom #73

11. Thanos #79

thanos
eBay

In recent years, the Marvel cinematic universe helped put Thanos on everyone's minds and on everyone's maps. As such, the value of his rookie card has already skyrocketed. Of the 42 gem mint copies, those for sale on eBay will currently run you between $750 and $1,500.

Shop 1990 Impel Thanos #79

12. Stan Lee #161

stan lee
eBay

Last but not least, Mr. Marvel himself. The next-to-last card in the entire set (minus the checklist), no Marvel rookie set would be complete without Stan. 

There are 143 PSA 10 copies of this card and they typically go for between $750 and $1,000. Rightfully sorespect to the man who started it all.

Shop 1990 Impel Stan Lee #161