Omari: Can you break down the actual process it took to recreate these college players by using the NBA 2K animation and attributes. What was the difficulty in really wanting to have it precisely done?
Matt: So it was a long and tedious process. And the biggest problem with 2K, it's not a cross-platform game. So everything you have to do for all the Xbox guys we have in the tournament, we had to recreate the same thing for the PlayStation guys as well. It was doing the same thing twice. It was a long process you have to go through, and I used sources like sports reference.com and ESPN as well to look at the statistics of the players, what kind of attributes they would have if they're a three-point shooter or if they're more around the rim. Things like that were going through there and then making sure their heights, weights, and positions were right. So it's a long process, but we thought it would be worth it for these athletes because they had something taken away from them that they had no control over. I got to experience March Madness as a manager in Louisville, and it was one of the most significant times ever. I mean, to be honest with you, those three weeks are just amazing. We thought it'd be cool to bring that back and be able to play. I know it's not the same thing, but it's kind of close to being able to have them play it out.