100 Thieves is known by many within the world of gaming as one of the largest gaming lifestyle and esports brands. From a consumer product standpoint, the organization has been successful at producing and selling apparel that sells out in minutes upon going live. Now 100 Thieves is taking another stab at mass developing a retail item that's catered to gamers and non-gamers alike. Here's a good look at the 100 Thieves and "Nadeshot" energy drink, 'Juvee.'
Prepare to Rejuvenate With the Nadeshot Energy Drink, 'Juvee'
"Nadeshot" and 100 Thieves want to help you rejuvenate
Sam Keene, general manager for Juvee, delivered some exciting commentary to Business Wire regarding the market's need for improved energy drinks and the inspiration behind Juvee. "People don't want another energy drink to power them through the day; they want a more sustainable way to feel energized," he stated. "Times have changed and we’re noticing a shift away from an obsession with hyper-performance and bad-for-you ingredients in favor of finding balance, connection, and playfulness. Our inspiration when developing Juvee was to help people create their own energy, on their own terms, and be inspired to make more time for play."
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