Without an agent, Vermersch has added to his client roster all by himself, focusing his marketing efforts on email promos as well as Instagram. He claims the social platform has helped him in a simple but major way: He’s able to see what work resonates with his audience. “Just [seeing] what was and wasn't working on Instagram...that response helped me go [artistically] in a certain direction that worked best for me,” he says.
So when he was approached by creative directors at Apple earlier this year—who discovered his work via Instagram—to create illustrations for the Apple Watch within the App Store, Vermersch was blown away. The work he produced for that job led him to the next: iluminated in-store illustrations of the Apple Watch, placed in stores worldwide.
“It is almost hard to believe when you get an opportunity like that and your work is in every [Apple] store in the world. It's like, ‘What the fuck?’ It's great,” he said.
Since then, Vermersch has partnered further with Apple—hosting in-store events for their series Art Labs. As for Vermersch’s next dream client? Google, he says.