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Insyde Shares His Inspiring Journey from Music to TikTok and Esports

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Insyde

Many teens dream of making music that will blow into virality online, yet it is often a dream, and almost never comes to fruition. Not so with former Chick-Fil-A employee turned internet celebrity, musician, and entrepreneur Insyde. He wrote and recorded a song and posted it to his SoundCloud account as a social experiment, opening the door for his rise to social media fame. Since then he has moved into posting viral TikTok videos, and he has become a manager for esports organization Azuric. ONE37pm got the opportunity to hear Insyde's story in his own words:

I have always been interested in creating, even when I was quite young. From age 10 to around age 15, I was borrowing books from the library about filmmaking, graphic design, web development, and marketing. It didn't matter that I only understood half of these books at the time. If I did not understand something, I would research until I figured it out. Most people view autism as a crutch, but I viewed it as a tool, it gave me attention to detail and kept me laser focused on the things I really was interested in—like marketing.

Like many people, I always had a feeling that I wanted to be famous. One day I decided to try an experiment just to see how viral I could go online with just the marketing skills I had learned online and from books I got from my local library. I had been listening to a lot of free youtube beats at the time, and I had one that I liked, so I just put it into a free recording app, and used the worst microphone ever and recorded a song. It took me roughly an hour total to record the song, then I posted it on SoundCloud, pitched it to some big repost accounts, and let it sit. I had a summer camp for a week the next day, so I went to that and never thought twice about it.

Most people view autism as a crutch, but I viewed it as a tool; it gave me attention to detail and kept me laser focused on the things I really was interested in—like marketing.

- Insyde

Boy, was I in for a surprise when I got home and saw that I had over 300,000 streams in a week, and saw that my song was near the top of the weekly SoundCloud charts. I immediately got to work and got it released on all the major streaming platforms, such as Spotify and Apple Music. I even got a quick music video together and uploaded it on YouTube. I made sure all my social media accounts—like my Twitter account and my Instagram account—were branded the same and all linked on my SoundCloud profile. Being a digital marketing enthusiast, I employed various marketing strategies I had learned from online guides and the books I had acquired from the local library. Even then I could not predict the virality of the project; I never thought it would blow up to over 1 million streams in just a month, which is incredible even for many mainstream artists on SoundCloud. Don’t get me wrong, I had confidence. I knew it would work, but I was not prepared for the extent at which it would do so.

In early 2020, I decided to try my hand at other social media platforms, so I started focusing on creating content for the short-form video platform TikTok. My marketing experience—along with the attention to detail that came with my autism—led me to quickly figure out the TikTok algorithm, and I almost immediately had multiple videos go viral, totaling over 120 million views combined in a 3 month period. I remember when I hit 500,000 followers on Tiktok, which I celebrated in a Twitter post on April 10, 2021. 

In January 2021, I started my entrepreneurship journey into esports management when I joined esports organization Azuric as their general manager.

Esports is a quickly developing field, and most traditional businesspeople are overlooking it as a viable revenue machine, but with the internet being increasingly monetized, there are all kinds of opportunities to build large businesses based on esports. People just seem to hesitate and think esports is ‘too big of a risk’, and just get too scared to invest time and money into it. They are losing out on big opportunities.

I never dreamed that anything I could ever do would make any impact on many people at all. Yet here I am 2 years later. My music has been streamed millions of times; videos I have posted online have been viewed over 150 million times. It feels surreal, and at the same time I don’t feel the way I thought I would feel. 

Keep up with Insyde and Azuric on social media!

Twitter

Tiktok

Instagram

Azuric on Twitter

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