In a sport where the biggest stars break through in their early thirties, Jordan Spieth won American golf’s two biggest events—the Masters and the U.S. Open—before he turned 22. So to say he got a head start on a prolific career is an understatement. By 2016, Spieth had already become a marketing powerhouse, securing lucrative endorsements with AT&T, Under Armour and Coca-Cola. (Spieth became the first Coke-endorsed golfer since the ’80s.) In the span of a few years, Spieth became the most marketable face in golf since Tiger Woods.
While endorsements are certainly prized cosigns, financially and professionally, Spieth’s ambition as an entrepreneur suggests that these agreements are just the beginning of a booming career in business. Just 25, Spieth hauled in $41 million last year alone, according to Forbes.