As a player, Steve Nash defied convention. An undersized, relatively unheralded Canadian point guard out of Santa Clara who remade his game over and over, the multi-MVP Nash is the forefather of the pace-and-space era that now dominates the NBA. Naturally, his investment portfolio is atypical of what you might expect from a pro athlete. And when it comes to members of the 30 Most Entrepreneurial Athletes who are making waves in multiple sports, none has a higher profile than Nash.
Nash made news this year for partnering with Apple on a basketball analytics and training app called HomeCourt. But Nash was one of the first prominent pro athletes of his generation to dip his toes into European football. Alongside Phoenix Suns owner Robert Sarver, Nash is a shareholder in RCD Mallorca, a pro team in La Liga’s Segunda División. Nash has become such an effective marketer of soccer in America that it wouldn’t be too surprising if younger fans knew him for that instead of his storied hoops career.