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A Look At Tom Brady's TB12 Brand With Co-Founder Alex Guerrero

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TB12

The key to longevity as an athlete is health and consistency. At 44-years-old, Tom Brady has been able to have one of the longest and most successful careers in the history of professional sports, and as Brady begins this NFL season with yet another Super Bowl win under his belt, people are once again asking how he does it. If you want the answers on how he does it, look no further than TB12, the health and wellness brand he co-founded with longtime body coach Alex Guerrero in 2013. With the season back in full swing, we spoke with Guerrero about TB12, the importance of athletes caring for and maintaining their bodies, and how you can live a pain-free life. 

Tom Brady Alex Guerrero
TB12

ONE37pm: You and Tom Brady launched TB12 in 2013. What was that process like then, and how has the company evolved since?

Guerrero: When I first started working with Tom, he couldn’t toss a ball without feeling pain. I worked with him using what would later be coined as muscle pliability, and he noticed a difference within two days of receiving his treatment. From there, our friendship and partnership began. I remember one day in 2012, we were sitting in Tom’s living room during a break in their offseason training and we reflected on the impact our work together had made on his ability to improve his performance.

I asked myself: If what we’re doing works for you, why wouldn’t it work for everyone? And so, the TB12 brand was born. TB12 is really a holistic approach to optimize pain management, performance, and recovery, with a focus on nutrition, hydration, and movement – and it can be applied to anyone. We are hoping to change the game for health and wellness globally and help people live their lives to the fullest and do what they love for as long as possible.

TB12 has a large and growing web presence, including virtual workout sessions.

The eCommerce store sells everything from pliability and performance equipment to the highest-quality nutritional supplements on the market.

ONE37pm:  These last few years one of the biggest questions in regards to Brady is how he has been able to achieve this type of longevity and stay in such great shape. Can you give us more insight into his overall process?

Guerrero: To perform your best is to perform pain-free. Tom and I work on several things to prevent overload to elbows and shoulders and maintaining mobility and strength through his hips and spine.  But the constant through it all was the hard work and determination that propelled Tom personally.  There are many ways to stay healthy, but one key part of longevity is muscle pliability.  For applying some of the practices of pliability that Tom works on,  you can roll out your muscles pre-and post-workout.

Alex Guerrero   Gronk 2
TB12

One of the best ways to experience deep-tissue manipulation is with a TB12 Body Coach whose process is modeled after my work with Tom. If you don’t have access to a Body Coach, you can perform pliability work at home using devices like the TB12 Vibrating Pliability Roller, our Vibrating Pliability Sphere, or our Vibrating Mini Sphere. The second way to get pliable is to pursue a lifestyle that minimizes inflammation, which comes from a balanced approach to nutrition and an emphasis on proper hydration. A lifestyle that supports your pliability also has to include a good amount of sleep, which helps your brain to recover and develop. The result of pliability is that you recover faster, play better, and spend less time on the sidelines.

ONE37pm: Some of the core elements of TB12 are pliability, hydration, and living a pain-free life. A lot of our readers are young athletes that want to have long careers and just be healthy in general. Can you expand upon those concepts?

Guerrero: TB12 is centered around a holistic methodology for your overall health and athletic performance with personalized services from Body Coaches mirroring my approach to training Tom. TB12 integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, movement, and mental fitness. With a focus on performance and recovery, we help people do what they love better and for longer. Through this work, it is our mission to empower people to live pain-free and perform their best. 

Some of the key differentiators of the TB12 Method are the emphasis on pliability and recovery as a whole:  

At TB12, we believe everything begins with pliability, which is the daily lengthening and softening of muscles to promote recovery and help protect from injury. 

Core pillars of the TB12 Method include pliability, hydration, mental fitness, movement, and nutrition. We also believe that the recovery process is multi-faceted – it includes rest, hydration, diet, and pre and post-workout pliability. 

Overall, the body and brain need re-centering, rest, and recovery in order to perform their best 

ONE37pm: Last but not least, is there anything else that TB12 has in store for the rest of 2021. Obviously, the season is back in action which is exciting.

Guerrero: In addition to our Tampa, Boston, and Foxborough locations, TB12 has major growth plans that include expansion into markets such as NY, LA, and Florida. Our vision is to become the world’s most trusted authority on health and wellness.

You can continue to keep up with TB12 on both Instagram and Twitter.

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