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#BossWednesdays: Sophia Amoruso

This "Nasty Gal" hustler created a lane of her own—now that's what you call "bossing up"

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September 19, 2018

What started off as an online eBay store based out of Los Angeles quickly turned into a fashion gold mine for Nasty Gal founder Sophia Amoruso.


The entrepreneur "slayed" her way into the fashion world as she turned her Nasty Gal fashion line into an e-commerce powerhouse. Launched in 2008, the store consisted of selling used vintage clothing and accessories that she would find and sell for a markup. Amoruso was able to translate a huge following on social media into massive sales, and Nasty Gal's online store revenue increased from $223,000 to $23 million in a three-year span between 2008 and 2011.


Dubbed the "Cinderella of tech" by the New York Times, Amoruso went on to pen an autobiography aptly titled #GIRLBOSS. Netflix adapted the autobiography into a television show. Along the way, she experienced some minor setbacks, filing for Chapter 11 bankruptcy right after stepping down as CEO of the company. But companies saw the potential of her brand and she was able to bounce back. Boohoo Group purchased Nasty Gal for $20 million, and Nasty Gal remained in Los Angeles and continued to produce apparel, shoes and accessories under its own namesake label.


Recently, she helped launched GirlBoss Media with the aim of creating content for entrepreneurial female hustlers. Her swag, ambition and drive are why she is this week’s "boss lady" for #BossWednesdays.