Back in 2012, as recent college grads, the pair’s goal was to work with Nike. They had just launched a YouTube channel “The Lacrosse Network” and Chaudry, aware of people’s doubts about the network, kept his north star in clear view. “Everyone was like “a lacrosse-focused YouTube channel sounds like the worst idea,” Chaudry explained. “I had to create a direction in my head of why: what is the goal here? And my goal was to work with Nike. I said: I'm building a platform, there's only magazines [covering] lacrosse, there's no video platform, and so when Nike gets into lacrosse, there's only going to be one place for them to advertise.”
By 2015, not only had The Lacrosse Network been acquired, Rosenblum and Chaudry were creating sponsored content for the very brand they had originally set their sights on, Nike.