There are giants dominating our business landscape. Jeff Bezos and Elon Musk are revolutionary, sure, but all across the country, there are small business entrepreneurs leaping toward their dream. Here is one founder's story.
Born out of a mundane trip to a local Mexican restaurant, entrepreneur Mike Macadaan officially found a cure for Tangled Wire Syndrome, putting a stop to moments wasted trying to unravel headphones without creating a bulbous cord knot. Headquartered in Los Angeles, Macadaan is so familiar with the setbacks of Silicon Valley workers that his leather products ingeniously solve every start-up kid's tech accessory woes. This Is Ground launched with a Cord Taco—a taco-inspired cord organizer that buttons around your headphones and iPhone accessories—in December of 2012 and has expanded his company's offerings to include the smartest backpacks you’ve ever seen, laptop cases that just make sense and organizers in rich leather that will simplify your life.
As for the name, Macadaan says that he “landed on This is Ground for a few reasons. One of my first jobs was with the ground crew of a blimp and I had to communicate with the pilots over a VHF radio by saying, ‘560 alpha-bravo, this is ground…’” And of course, David Bowie’s lyrics, “ground control to Major Tom…”