Your purpose is far more important than you might think. Many people shy away from sharing their stories or putting their heart into their business because they don’t think others care about that. They think consumers want one thing: their products or services. However, in reality, thousands of businesses likely have the same offerings as yours. The difference is your purpose behind them.
Your why likely won’t look like someone else’s, and that’s OK. Your unique experiences in life should drive your mission.
For instance, Michael Cammarata, cofounder and CEO of Schmidt’s Naturals, discovered that his passion for sustainable living and products stemmed from a childhood spent gardening with his family; and Tom Spooner, former Special Forces, founded Warriors Heart to help war veterans like himself and their families recover from the traumas of combat.
Everyone has a story, and everyone has a purpose. The key is finding one that makes you feel most driven and fulfilled, and committing to it. Your income will simply be the result, not the motivation.
“Knowing your why in business is critical to your success ... because it helps you to identify possibility whenever you encounter challenges,” says ICF-credentialed life coach Laura Weldy. “Entrepreneurs face obstacles every day … When you approach your work from a why-based (or possibility-based) mind-set, you’re able to view these obstacles not as fundamental flaws of you as a person, but as chances to deepen your contribution to your why. The obstacle becomes a challenge, and overcoming it is directly furthering the cause you care about.”