After working in the media for 15 years, Jared Shapiro, former editor-in-chief of Ocean Drive Magazine, left his thriving career to start his own business. In doing so, however, he ghosted his 5,000 contacts.
Shapiro never sent out his change of email address, nor did he announce his business plans on social media. So when he launched his branding/communications agency, The Tag Experience, in November of 2017, his contacts were shocked.
However, his time away, free from distraction, is what helped him create such a successful brand. He steered clear of outside noise, and he was able to hyper-focus on his clients rather than his own image.
Every budding entrepreneur can learn from Shapiro’s journey. Here’s how was able to cultivate success while waiting an entire year to announce his business.