If you are flopped on your bed right now, take a moment to stretch those legs and find your comforter’s care label. Is it made out of polyester or acrylic materials? If so, you might want to consider an alternative—most of those purportedly “hypoallergenic” and “safe” materials contain toxic chemicals like crude oil.
So who can you trust to deliver that perfect (and safe) snooze cloud? If you want to channel your inner eco-warrior—and sleep like a god—CEO Leo Wang’s bedding company, Buffy, might be the answer.
Launched in 2017, Wang’s company uses trendy, colorful advertising tactics, cheap price points and eco-friendly imperatives have that proved to be undisputable corollaries to Buffy’s continued success. In just a year and a half, Buffy has unsurprisingly become one of the most popular bedding companies among millennial and Gen-Z consumers—generations that are highly attuned to and sympathetic toward our planet’s ever-growing environmental disasters. Buffy sells a singular comforter in three sizes, and as the business grows day by day, so does our attention toward the ethical nature of our spending habits, which is, frankly, only a good thing.
ONE37pm spoke with Wang and got the inside scoop on Buffy’s marketing strategies and future plans, the journey of turning his family’s weaving mill into a multimillion-dollar business and how his company managed to recycle 7 million plastic water bottles.