“Once I started putting it out there in the world that I was thinking about my next chapter, I just had friends telling me about other people working on interesting things. A mutual friend connected me with Ross, and we just knew we had complementary skills. After a year of kicking around some ideas, we decided to go ahead with Jupiter. I think people really underestimated the importance of having a good business partner. It’s like a marriage. In some cases, it’s even more intense than getting married because with your marriage partner; you don't see them until the end of the day, unfortunately. With your business partner, you are spending the bulk of the day with them in the trenches.”
Jupiter’s mission isn’t just to create nicely scented scalp relief products but also to destigmatize the narrative and embarrassment around scalp conditions.
“I started doing a bit of research and actually discovered that this is something that is super common. 50-70 percent of the world gets dandruff at some point in their lives, and 20 percent gets it chronically. I realized that if I’m having this problem and frustration with the products on the market, then other people must be as well. I looked into who owns the market share of this category, and low and behold there was a Goliath in Head and Shoulders, but I wasn’t afraid of being a David.”
A year later, Jupiter is building a reputation as one of the go-to scalp and dandruff companies. Its main objective is to educate consumers while providing them with a product that makes treatment easy and appealing. With a strong 2020, Salter is looking forward to an even better 2021. For more information on Salter’s journey and Jupiter, be sure to tune in to the full episode of Open Dialogue above, and be sure to use the promo code ONE37pm at the checkout for 10% off your next purchase on the official Jupiter website.