How do you maintain a professional relationship when you’re working with your best friend/roommate?
Persall: At the end of the day the culture of the company and the pace we grow comes from the top down, so it's important we lead by example. We’re building a global home for the music industry, online and offline, and we know there’s a massive amount of work that needs to be put in to pull that off. Whether that’s working long hours to draft pitches for investors or brands, staying out past 2am every Tuesday night for over two years in NYC until the last attendee leaves, sleeping on the floor of a warehouse for a week at SXSW while housing 30+ creators across multiple houses, or renting a car and driving 15 hours to Chicago to launch Treble Tuesdays in a new market, the challenging moments ultimately turn into priceless memories when you’re sharing them with the people who see the vision and are with you during the good and bad. It’s created a special bond between all the people who are in this. It really is a family.
What advice would you give to anyone looking to launch a business?
Bond: A big sexy business idea won’t be the key to your success. It’s the grueling unsexy moments in the trenches that define a great founder.
Persall: You have to be comfortable being uncomfortable. Being close to the problem you are trying to solve, either firsthand or through immersing yourself in the market is crucial for understanding how to work towards a solution and provide real value. Once you understand the market, build your team up with people who have skill-sets that complement yours, and develop a company culture that enables your team to take initiative. Fail early and often. Constantly learn new skills, and always be solution-oriented thinkers.
What’s the most important lesson you’ve learned as a founder?
Bond: Fall in love with the problem you’re solving. If you really care about the problem you’re solving, you’ll inspire your community, potential hires, and build support from others who are similarly as passionate.
Lastly, how do you guys take your coffee?