As the taboo around cannabis continues to dissipate, the industry's business side is becoming increasingly complicated and interesting. As members of such a new legal industry, cannabis innovators are faced with numerous questions regarding how to build their brand and how to do it appropriately. The best way to learn is by asking questions and hearing from successful folks in the burgeoning space.
That's where Green Street's "Magic Hour" comes in. Formerly a real-life party, the event has now found its home on the exploding social media app, Clubhouse. Clubhouse was actually a great medium for the event; speakers took turns answering questions from people in the industry, moderated by Green Street president Rama Mayo.