According to the content giant itself, the average Instagram user opens the social media app 33 times per day. Currently, 400 million users watch Instagram Stories daily. These two statistics combined mean that Instagram Stories, the little circles that constantly hover at the top of your home page, is the most prime real estate in an over-performing content platform.
Gary Vaynerchuk—CEO and founder of VaynerMedia, Instagram community builder and overall internet content guru—cites Stories as the cheapest bang for a business’ buck at the moment. So we tapped Andy Krainak, the brand director at Team Gary Vee, to demystify the basics of Instagram Stories and break down the top practices to generate optimum results. As lead coordinator of Vaynerchuk’s online presence, Krainak knows a thing or two about disrupting the user experience and staying relevant on a constantly vanishing platform. He also successfully runs his own account at @krainak for north of 16,000 followers.
In short, your business should be utilizing this valuable screen time to generate brand recognition. Here’s how: