By now, you probably have heard of NFTs. Short for Non Fungible Tokens, they represent the biggest trend in the crypto industry. In essence, they are pieces of creative digital work that can be uploaded (or "minted," as they say in crypto slang) in a few minutes through apps such as Zora. They can be anything from a simple jpeg to a sophisticated digital art piece done by professional artists such as Beeble, who famously sold his NFT for 69 $million. Unlike traditional paintings, the original copy for NFT’S can be easily verified by everyone through the blockchain, a technology that is not owned by one person or small group, but by a majority of people around the world.
Now that the first wave of hype is slowly going away, big companies are figuring out how to utilize a trend that seemingly came out of nowhere and was started by internet creative “rebels”. As GaryVee said recently, 99% of NFTs sold recently will be worth very little, but the future is bright. As with any new trend, corporations try to understand it and benefit from it. Certain industries stand to benefit more than others, but none more than the anime industry.
Anime is expected to be a 43 $Billion industry by 2027. To further prove its popularity, it was reported that during the last week of January and the first week of February, Attack On Titan was the most popular show in America. Attack on Titan had 110 times more than the average viewership, and two of the next three most popular shows were also animated. When you consider this statistic and the fact that so many people have not heard/consumed anime yet, the potential for growth through NFTs is enormous.