LA-based art brand IKONICK has announced their inaugural NFT collection. The genesis of what is now the fastest growing digital art company in the world can be traced back to 2016, when digital artists Jeff Cole and Mark Mastrandrea first founded the brand, which would eventually come to be backed by GaryVee and Scooter Braun. Their mission: “We are dedicated to producing affordable high-quality canvas art that’s guaranteed to make you sit up straight, put your head down and go follow your passion.”
The goal of the brand’s NFT project is blurring the worlds of physical, hold-it-in-your-hands art and the exploding digital art space. “We believe NFTs are going to be as big as social media or the internet,” IKONICK co-founder Mark Mastrandrea said. "We've spent a lot of time studying this fast changing market and ultimately believe that providing tangible value is the most important element to any offer. Any consumer that purchases our Inaugural NFT will have the ability to unlock exclusive canvas, exclusive NFT’s and new products in the future.”
The brand has a few NFTs prepared to drop in their Eternal Contest, with each token accompanied by some physical assets. The first to drop is the Dreams Weigh More Than Excuses NFT, inspired by one of the brand’s most successful canvas art pieces to date. You can find the link to the auction here.