One of the biggest challenges to the mainstream blockchain is that it’s entirely virtual. NFTs remain lines of code on a ledger that point to patterns of pixels on a screen. You can’t even pet Dogecoin’s shiba inu. As long as potential users feel that their million-dollar crypto-purchases vanish every time they turn off their devices, blockchain will fight to build trust beyond early adopters.
That gap between the virtual crypto world and the real world is closing, however. Experiences and physical goods tied to NFTs are bridging the way to mainstream adoption. And if you are going to cross that bridge you may need some sneakers.
Marc Scepi is a footwear designer who, over the last 25 years, has worked for brands including New Balance, Timberland, Teva, and Saucony. He’s also a cryptocurrency enthusiast and when Covid struck, he took the opportunity to dig into NFTs. It wasn’t long before he was wondering how to find a connection between the crypto world and his passion for sneaker design.
The result was SNKR WARS, a robot-themed metaverse that turns NFTs into physical footwear.