Azuki and AMBUSH Collaborate on Web3 Inspired Capsule Clothing Collection

The web3 inspired, four piece collection includes two hoodies and two necklaces; pieces in the capsule will be enabled with PBT “BEAN” Chip technology developed by Chiru Labs 

Azuki, a brand for the metaverse built by Chiru Labs and one of the leading NFT projects on the market, has created its first limited edition fashion collaboration with Japanese streetwear brand, AMBUSH®︎. On November 9th, the community will be able to enter a raffle hosted on azuki.com for a chance to win items of their choice from the collection. 

The Azuki x AMBUSH collaboration is inspired by traditional Eastern craftsmanship, AMBUSH®︎’s signature minimalistic design, and web3 culture. The capsule includes four pieces: two Hoodies in cloud and black colorways and two pendants in Silver and Gold. The collaboration is an homage to the deeply rooted commitment to design and culture that drives both brands, created collaboratively by Yoon Ahn and Verbal, founders of AMBUSH®︎ alongside Azuki founder, Zagabond. 

“Azuki is proud to collaborate with AMBUSH® to explore the intersection of varied subcultures and web3 technology through the lens of fashion. AMBUSH® is bold and innovative, and our collaboration reflects these shared values,” said Azuki founder, Zagabond. 

”Web3 technology is changing how we experience life. We are excited to explore how fashion and web3 can combine, through this collaboration with Azuki and PBT “BEAN” Chip technology” said YOON Creative Director, AMBUSH®︎. 

The capsule drop is celebrated with a lookbook featuring Mandy Sekiguchi, an American-Japanese dancer, rapper, actor and a member of J-Pop groups Generations from Exile Tribe, Exile, and Honest Boyz. Mandy is a talented star with a passion for web3 technologies. His life, style, and personality represent the vision that have united Azuki and AMBUSH®︎ for this collaboration. 

Further details on the collection below: 

● Azuki x AMBUSH Silver Pendant: The collaborative pendant takes the shape of a traditional inkan stamp with an Azuki dragon & ‘IKZ’ engravings (stands for “ikuzo,” or “let’s go” in Japanese. This is a rallying cry for the Azuki community and an homage to the AMBUSH®︎ ‘POW!®︎’necklaces) 

● Azuki x AMBUSH Golden Pendant: Extremely limited in quantity, the Golden pendant features a detail-sculpted dragon in gold and a minimalistic inkan stamp design. The pendant base has an “IKZ” engraved, the Azuki rallying cry. 

● Azuki x AMBUSH Hoodies: Developed in two colorways: black and cloud, the hoodies are minimalistic functional garments, made from premium cotton and cut to a perfect fit. Inspired by the inkan stamp necklace, the hoodies feature a red ink ‘IKZ’ stamp, which mirrors the iconic AMBUSH®︎ logo. The hoodie has an Azuki x AMBUSH logo inspired by the classic.

AMBUSH®︎ WORKSHOP hoodie logo. These hoodies are functional gear by creators for creators. 

Both hoodies have a PBT “BEAN” Chip embedded, this powers an innovative blockchain ownership verification technology created by Azuki. Scanning the chip with your phone allows for the PBT (Physically Backed Token) to be minted and digitally transferred to the owner’s wallet which verifiably authenticates the item and ties the item to a digital token in the wallet of their choosing. 

Details on how to enter to the Azuki x AMBUSH raffle: 

● On November 9th, the Azuki x AMBUSH collaboration raffle on azuki.com will go live. By buying into the raffle with ETH, consumers are able to select the collaborative pieces they are hoping to purchase. 

● On November 16th selected winners of the raffle will be airdropped NFTs that represent tickets to be used to redeem physical pieces from the collaboration. Winners will be required to “burn” their NFTs in order to claim the physical product. Redemption for the physical Azuki x AMBUSH pieces will be available through November 19th.