Since Twitter's inception in 2009, its blue "verified" checkmark has been a symbol of distinction for active, noteworthy, and legitimate accounts of public interest that have been independently verified by the platform based on specific criteria.
Not only did the little blue checkmark signify importance, but it was also implemented to confirm the authenticity of high-profile accounts such as celebrities, athletes, and other public figures in order to combat the spread of fake accounts.
However, in November 2022, the status quo changed under the leadership of Elon Musk. Twitter altered the significance of the checkmark, making it accessible to all users at a cost of $8. Musk criticized the former verification process, describing it as an unjust "lords & peasants system."
"Power to the people! Blue for $8/month," he tweeted.