DayAway's Founder's Key NFT Unlocks Exclusive Luxury Experiences Worldwide

It's also the first NFT with a buyback guarantee


DayAway, an online hotel booking platform, believes the future of hospitality, loyalty and the experience economy is on the blockchain.

The company currently partners with the world’s most prestigious hotel groups to curate luxury experiences for guests. DayAway started during the pandemic, and have built relationships with hotel groups like Park Hyatt, Waldorf Astoria, Raffles, Rosewood and InterContinental — all over the world.

Now, DayAway is launching The Founder's Key, an NFT membership that allows holders to enjoy privileges in the real world while offering all the advantages of digital ownership. It offers founder-level access to a wide range of luxury experiences and events curated by the world’s most iconic brands. 

The Founder’s Key consists of 500 limited-edition NFTs that will unlock a wide range of experiences and VIP benefits from hospitality, travel, retail, wellness and F&B brands worldwide. It represents the highest, most exclusive tier of DayAway’s membership and loyalty program. 

About the Mint

The Founder's Key will mint January 12, and can be found exclusively on OpenSea.

The Founder’s Key is also the first NFT collection ever to come with a buy back guarantee. DayAway will buy back the NFT from any primary purchaser who wishes to return their membership for the full mint price of US$2,500. 

“Guaranteeing the value of our Founder’s Key is critical to protecting the brand integrity of our luxury partners and ensuring that we maintain a high quality community of like minded travel and lifestyle enthusiasts.  The more engaged our community is, and the more they actually use their Founder’s Keys, the more exclusive experiences, benefits and incentives we can negotiate on our community’s behalf with our portfolio of Web2 partners.”

Advisors and partners on the launch of DayAway’s Genesis NFT Collection include Metaversal, a CoinFund and Dapper Labs backed venture studio and investment firm focused on NFTs, David Waslen, co-founder of the eagerly anticipated metaverse project Wilder World, General Partner at Scenius Capital and Founder & CEO of Accretive, a global Web3 investment and advisory firm, and OpenSea, the world’s leading peer-to-peer marketplace for NFTs. 

Utilities and Membership

Priced at US$2,500, each Founder’s Key offers a wealth of in-real-life experiences, benefits, incentives, discounts, upgrades via DayAway’s seamless and proprietary token gate.

Some of the most coveted utilities include a Lifetime DayAway Platinum Membership worth US$500 per year, complimentary use of the DayAway Diamond Concierge, as well as a free NFT from all future DayAway NFT drops and collections. Founder’s Key holders will also enjoy benefits from DayAway’s myriad partners including savings of 10% off the best available rate on overnight stays at Raffles Hotel Singapore, 15% off all Raffles Spa treatments, 10% off The Mandala Group’s villas and chalets, 20% off Codigo Tequila, a complimentary Friends of Little Emperors membership that comes with benefits and best available rates at over 4,000 hotels globally, and many more. 

“Gone are the days of traditional loyalty programs and the antiquated points system. With a Founder’s Key, membership and participation in DayAway’s loyalty program will become an actual tradable, transferable asset, not just a paid subscription. As DayAway continues to expand internationally — with more partners, more experiences and more benefits — Founder’s Key holders will continuously be gifted more real-world access and utilities including invitations to exclusive events, discounts, promotions, and upgrades,” says DayAway Founder & CEO, Martha Waslen.

A New Era of Hospitality

The highly-anticipated Founder’s Key launch comes concurrently with DayAway’s expansion beyond curated daytime packages at luxury hotels to experiences such as private sailing escapes, tastings at Michelin-starred restaurants, VIP shopping experiences and  unique masterclasses. 

In addition to the Founder’s Key, DayAway will also introduce further NFT drops including other market and partnership-specific collections, as well as highly exclusive Bucket List NFTs, a series of once-in-a-lifetime, money-can’t-buy experiences designed in partnership with the world’s most iconic brands that will be sold at auction as 1:1 NFTs.

Leading up to the Founder’s Key drop, early VIP purchasers received invitations to private events like an exclusive Meet & Greet with Anderson .Paak and access to a Sky Suite during the F1 Singapore Grand Prix.  Early adopters of the DayAway platform have also been enjoying exclusive experiences and access at 5 star luxury hotels like Park Hyatt, Waldorf Astoria, Raffles, Rosewood and InterContinental since May 2021, including experiences like high tea in the Presidential Suite, exclusive tastings at the hotel’s Michelin-star restaurant, and access to the rooftop pool as a non-guest.  

Leading DayAway’s Web3 transition is Martha Waslen, who has harnessed her expertise in building luxury brands in the digital sphere. The business leader and sought-after speaker is an advocate for helping businesses extend their brand marketing and customer engagement initiatives by leveraging innovative tech solutions through NFTs and virtual experiences.

With our expansion into new markets and hospitality adjacent industries, now is the perfect time to reveal the next step in our DayAway journey — a new era of membership and community engagement enabled by Web3 technology. This is the future of hospitality, loyalty and the experience economy

- Martha Waslen, CEO

Find more information about DayAway’s Genesis Collection and Founder’s Key NFT on

Stay updated on announcements and utility updates by following DayAway’s Twitter account and joining the DayAway Telegram Channel.

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