ONE37pm: How has your artist journey changed since joining NFTs?
Efdot: Looking back on the last couple years, I feel like my trajectory changed in a few ways…
From a business side – I built Efdot Studio slowly from 2014 til now. Most of those early years, I didn’t have a healthy balance between commercial work and personal art.
Like a lot of creatives out there, I felt that I needed to constantly take on more and more clients to survive.
Since starting to put my work out as NFT’s, I have been able to create a much better balance of client work / personal work, versus my previous model.
I have also been able to be more picky with the commercial work I do take on - some clients even now want to work with me on web3 projects, and that’s exciting.
Not every day is easy, but I feel more excited than ever about the art I’m making.
ONE37pm: How did you start getting into NFT’s?
Efdot: In 2020, I found myself stuck at home, up late listening in on clubhouse chats, beginning to wrap my head around crypto and the concept of digital assets.
Being new in the space I felt like a fish swimming in a pool of sharks... I needed to listen and keep asking questions for what felt like hundreds of hours, before I was even close to thinking about minting or selling my first piece. For that year I continued running my studio as normal, while at night I tried to immerse myself in spaces with knowledgeable and trusted sources.
My first NFT’s were minted in August 2021 on Foundation as 1/1 animations. Later that year I put out my first collection, a series of abstract compositions called “Open Minds”.
After the success of that collection selling out and ending up on the homepage of Opensea, I dove deeper into the space, growing my collector base with dynamic color-changing editions, telling one meaningful story at a time.
For my own life, I see NFT’s as an upgrade to my previous model of selling my 1/1 art and limited edition items from my studio. It’s an exciting way to collaborate, connect and deepen relationships with friends, clients and collectors.
ONE37pm: Maybe hard to choose, but Physical or Digital?