2022 was an incredible year for ENS, with record amounts of new users, name registrations and revenue. New trends in web3 brought together communities to rally around different categories of ENS names, and marketplaces evolved to provide support including new categories, analytics capabilities, and tools to improve the user experience. Major companies, influencers and celebrities began to adopt ENS names as they explored the metaverse and built their web3 identities. This article spotlights recent trends, metrics, builders & adopters in the space, and all of the latest from ENS Labs including an interview with ENS Labs’ Executive Director, Khori Whittaker.
Core ENS Updates
ENS by the numbers:
- 2.8m ENS domains created
- 70k ENS have set an avatar
- $72m spent on registrations
- $13m spent on renewal
- 74% of eligible addresses have claimed the ENS token airdrop from fall 2021
These stats were provided from ENS Labs developer Makoto’s expansive Dune analytics dashboard for ENS, which contains numerous charts, data points and other analytics resources. There are also useful public financial reports by ENS Labs founder Nick.eth on Google, including DAO token holdings and adjustable charts to view their current revenue.
Back in the fall, the company behind ENS Domains changed their name from True Names Limited to ENS Labs. The normalization process led by ENS Labs developer Raffy.eth, which will further standardize which ENS names are acceptable for registration, is ongoing. He said recently that the registration of invalid names has decreased, which will lead to less impact on users once normalization goes live. Some of the more speculative activity around ENS trading revolves around predicting which currently invalid names will be valid once normalization is completed.
Community members are strongly encouraged to participate in the DAO, which hosts several categories of content rich discussions that anyone can join. For a one stop shop of the main issues being discussed at any given time, the DAO has a useful dashboard on their discussion forum which contains a calendar, proposal drafts, and information on their 3 working groups including budget requests, public DAO calls, and names of the current stewards of each group. One recent notable discussion includes the sale of 10,000 ETH for USDC, which represents 25% of the DAO’s Ethereum holdings.