nft

Choosing The Right NFT Project For You

HERO 5
Mikey Caloca / One37pm

When I first began my journey into the realm of non-fungible tokens—better known as digital assets—I had no idea where to start or how to figure out which of the projects would be the right choice for me. After being in the space for close to a year and collecting numerous NFTs, I believe I have discovered a good way to choose the right project for you and your long-term investment goals.

When choosing the best NFT to buy for yourself and hold long term, it is crucial that you follow these three simple rules:

1. Always invest in NFTs that you like

First and foremost, you should always invest in NFTs that spark your interest. I mean, what's the point of purchasing something that you don't actually enjoy? Don't just look for the "next best" NFT, search for the next best NFT that suits your interests.

Not everyone has the same interests, and not everyone will be able to make the same knowledgeable choice about any one NFT project because we all have different levels of understanding of the category we are choosing to invest in.

For example, if you really enjoy soccer and you know a lot about the players and the teams, it's safe to say that a soccer NFT project would be a good category to start doing your research on. Or, if you really appreciate modern art, then you should be digging deeper into modern artists and their NFTs.

This first step is the foundation of your decision for choosing the best NFT project for you and your investment portfolio.

2. Do your own research

Who doesn't love a little research? After you have found an NFT you are interested in, it's time to get your hands dirty and learn everything you can about that specific NFT. Researching NFTs isn't as easy as going to the "reviews" section and reading everything that other consumers have posted, but it's close.

When you sit down to research any NFT, here is what I recommend you try to find as much information on as possible:

  • The creator(s)
  • The community
  • The project (brand)

The creator(s)

I think it's important to understand that when you invest in a non-fungible token, you are actually investing in the human behind the project. Similarly to when you are betting on your favorite sport's team, you are betting on the player's ability to execute, not just a random team of people.

There are a few things that I personally look for when examining the creator behind a project; their past performance and ability to execute, their social status, and their ability to build brand awareness.

If you find a project where the creator has a good track record, a positive social status, and a team that seems to understand how to build a brand, then you are likely on the right path to finding the best long-term NFT for your collection.

The community

Don't forget about the community! A good NFT project will have a healthy community following them. Signs of a healthy community include an overall positive vibe, helpful people, and a whole lot of communication from the project manager. This communication should include project updates, alerts, and assistance with any problems that community members may face.

Okay, so now you're probably wondering where you are able to find out more about a project's community; the answer is simple: everywhere. Allow me to elaborate.

Wherever an NFT project has a presence, you should be there observing, listening, and asking any questions you may have about the project. Some common places where you are able to observe a project's community is on various social media platforms, Discord, and other media outlets such as blog posts and videos.

Spending a majority of your day simply observing a community is not a waste of your time at all. In fact, I would argue that it is an excellent use of your time that can help you decide if an NFT is right for you or not.

The project (brand)

Finally, the main piece of the puzzle: the project itself. The project—or as I like to think of it, the brand—is arguably one of the most important pieces to the NFT puzzle. The brand is what draws people in and keeps the demand for their assets high.

Branding is generally what draws you into a project, and it is what will continue to command your attention as more and more projects enter the space. When you do your research on a brand, make sure you like the brand and support what they stand for. Also, you should ensure that you thoroughly enjoy the products and services that the brand offers to its consumers, such as yourself. Once you have determined these three important aspects of research check-out, you are one step closer to discovering the best NFT for you and your long-term investment goals. Remember, ALWAYS do your own research.

3. Don't invest more money than you can afford to lose

The final piece to uncovering the best NFT for your personal situation and interests should not only be considered a rule but an absolute must! Do not invest more money than you can afford to lose. In my opinion, there should be no exception to this rule.

If you invest all your savings into a project with no money to fall back on, you may be putting yourself and your family in a hard spot. Especially if you were to lose all your hard-earned money on an NFT project that ultimately ended up having less value than you had originally thought.

Personally, I try to buy into every project with the thought that the project could go to zero. I know, nobody wants to think that the project they are investing in could go to zero, but that is just the reality of the market.

In my experience, if you follow these three rules, then you will be on the right path to finding the best NFT project for you. The greatest part about following these rules is that you will feel confident and happy with your investments, and you'll know that you have made the best choice for yourself.

Will NFTs hold their value when investing long term?

When thinking about investing in non-fungible tokens to add to your long-term investment portfolio, you may be contemplating the longevity of NFTs in the macro—rightfully so. This brings us to one of the most commonly asked questions regarding these tokens: are NFTs here to stay for the long term?

NFTs are digital assets that are minted on the blockchain, where they remain indefinitely. These digital assets are exploding in growth and utility across various industries. Social media platforms, influencers, and even big-name brands such as Budweiser, are all beginning to incorporate NFTs into their business.

In my opinion, the fact that these reputable brands are utilizing non-fungible tokens to their advantage is a huge sign pointing towards the continuance of use across all the different industries. Moreover, I believe that the market has already proven that NFTs will remain valuable for the long haul.

The number of people who are aware of NFTs and their potential value is still very minimal. I bet if you were to ask anyone within your inner circle about NFTs, they would look at you like you are crazy. That's not to take away from the fact that NFTs are here to stay.

My point being: even though many folks are unfamiliar with this technology as of right now, the market is still booming with sales. Not to mention, many of these sales are from unknown individuals who don't have a reputable brand backing their work, so imagine what will happen when these large companies who have unlimited resources begin integrating non-fungible tokens into their businesses.

In time, it is very likely that more and more people will look to invest in digital assets. As NFTs begin to prove their worth in the business world, the demand to collect these assets will also increase as a result.

In conclusion, finding the right NFT for you and your long-term investment portfolio is important. Remember, before choosing which NFT is best for you, make sure to follow the three simple rules: find what you like, do your research, and never spend more money than you can afford to lose.

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