100 Thieves holds a lot of weight as a lifestyle brand and gaming organization. The group has built up multiple esports teams that fight for relevancy and championship glory across games such as League of Legends, Fortnite, Valorant, and Call of Duty. They also produce super stylish apparel lines that unsurprisingly sell out in minutes. And you have to give props to 100 Thieves for having its very own headquarters smack dab in the middle of Los Angeles. The moves that have already been made by one of gaming’s largest esports establishments are major. As for their latest campaign, 100 Thieves is hoping to leave an indelible mark on the world of NFTs.
100 Thieves Has Officially Entered the World of NFTs
The newly announced 100 Thieves Enter Infinity NFT Collection is currently live and four of its designs will be available for auction for 24-hours only. This special collection of NFTs features eight 1-1 digital art pieces - Gateway 001-004 can only be obtained via auction bids on Foundation, while Gateway 005-008 are set up as giveaway prizes for 48-hours. All eight NFT designs sport the 100 Thieves logo within a black-hole space that features a vortex of some kind protruding out of its center. As for the background art, all eight of those same NFT art pieces feature different designs. If this NFT sale is hugely successful (which it most likely will be), then we can probably look forward to some other premier gaming organizations hopping into the NFT space. Would anyone be interested in FaZe Clan, Team Liquid, or Cloud9 NFTs, perhaps?
NFTs aren’t the only products 100 Thieves is delving into for the month of April, by the way. They’re also getting ready to drop their next line of signature clothing with the Enter Infinity Collection, which is slated to go on sale at 12pm PST on April 10. Fans are most likely going to engage in a frenzy that day if they have any hopes of acquiring 100 Thieves’ latest collection of hoodies, hats, shirts, and sweats, and more. To say that 100 Thieves’ brand awareness is on a whole ‘nother level is an understatement - they’re constantly making headway as a force in the realm of esports, apparel, and now, NFTs.