A lot of people’s first question when you present an NFT is: “So what do I do with it?” Utility is always front of mind. Metaverses are one solution to that question, as they give users a virtual means to interact with their assets. On top of that, they’re just plain fun. Enter Upland, one of the coolest metaverses around right now. I spoke with one of the brand’s co-founders, Dirk Lueth about what he calls “Earth’s Metaverse,” and all of the unbelievable opportunities opened up by Upland.
The digital world, which launched in January of 2020, aims to replicate real world locations in the metaverse. As of right now, there are a few cities available: San Francisco, Fresno, Brooklyn and Manhattan. But the sky’s the limit for what’s to come. Upland had close to 100,000 monthly active users this last month and continues to get bigger and bigger. The metaverse is centered around three main pillars: play, earn and connect. We’ll dive into each one below: