Many corporate brands are starting to utilize NFTs in their business strategy, and we are beginning to see how NFTs either positively affect a brand's reputation or negatively impact the brand. So, how do NFTs play a role in the corporate world?
“Just Do It.” “I’m Lovin’ It.” “The Happiest Place on Earth.”
You know who I’m talking about without naming the organization. A simple slogan is powerful enough to convey a clear connection to a corporation and communicates with us information about this brand.
“Just Do It” is more than a fitness encouragement from Nike; it is a trigger in our minds that Nike sells clothing and equipment engineered to the exact specifications of championship athletes.
“The Happiest Place on Earth” calls Disneyland to mind, but more than that, it makes us want to go experience Disneyland because we trust and believe going there will make us happy.
The words “I’m Lovin’ It” motivate me to drive to the golden arches because I know a tasty burger and fries are waiting for me (especially late-night).