Protecting the Legacy of Rap and Hip-Hop Culture Through NFTs

Michael Caloca / ONE37pm / Music Ministry

I was raised on 90’s rap and hip-hop, my heroes being U.G.K. (R.I.P. Pimp C), N.W.A., Cypress Hill and the Soul Assassins crew, Wu-Tang Clan, Public Enemy, Tupac, Biggie, Outkast, Goodie Mob, etc. You get the point. I’m that white kid that grew up in a farm town just outside of Kansas City who loved sick drum beats and could never understand racism. It just never made sense to me. Ever.  

Later in life, I ended up becoming a DJ/Music Producer/Independent Record Label Owner. But every step of the way, I always found myself doing things that I didn’t want to do so that I could actually survive and get as much time practicing and learning my craft. I was heavily planted in the Dubstep/Future Bass music scene in the U.S. from 2008-2018. In a matter of moments, my life collapsed when all of the risks I was taking blew up in my face. So, I got a “real” job.

I lost that job as GM of a School of Rock in Denver in August of 2020 due to the pandemic. This brought me back home to Missouri. I decided to heavily invest myself into a very strict regime of daily personal growth. I immersed myself in the content of Tim Ferris, GaryVee, Tom Bilyeu, Tony Robbins, Vishen Lahkiani, Paramahansa Yogananda, and Sadhguru. After 11 months of really committing to my personal and spiritual growth, a few weeks ago where I found myself in the right place, at the right time. 

Mid-February I met Jesse Goplen (House of NFT) via his Music NFT initiative with the on the Phantasma Blockchain. Within the first 48 hours of minting my first NFT’s, I made more money than I have in seven years of releasing my music on ALL major streaming platforms. I quickly knew that I wanted to teach the process to as many creative people as possible, and I needed to try to contact the OGs in the game to do my part to protect their legacy from the shark-infested waters.

I started making posts on Instagram.  In one particular post, I was wearing a collab t-shirt made by the Legendary Estevan Oriol, his brother Mr. Cartoons (L.A. Originals Netflix doc, Soul Assassins, West Coast OG’s), and Bun B of U.G.K. To my amazement, later that night, I found myself on the phone with Estevan and Bun B, explaining everything I knew about NFT’s and how the process could work for recording artists. It was a life-changing moment that gave me the affirmation that I was on the right path and I truly could help artists in this space. Understanding this is a new technology, and everyone needs to be shown this process to handle things with their NFT successfully. I offered to teach anyone from their crew how to understand the process. Coming from the “Show Me State” of Missouri, it is an honor to give back to the legends that have paved the way. This is also how my amazing parents raised me. 

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I humbly find myself in a position of gaining trust within the rap game and the new breed of legends while also teaching the OG’s the ropes of this NFT revolution. My company, The Music Ministry LLC, has been able to pivot into becoming the world's first NFT Minting Agency.

The Music Ministry LLC is built of dedicated artists who carry over 60 years of combined experience in the live music and recording industry.  Every agent on our team has performed in multiple touring circuits in North America and has suffered the hardships endemic to life in the music industry.  We now have come together to stand as an alliance for creative minds searching for the path forward in this new world.  The Music Ministry LLC has a full understanding of the NFT minting process and wishes to contribute to the evolution of the music industry.  

Our initiative with the elite programmers at the Phantasma Blockchain,, and House of NFT can help everyone understand the minting process and become financially independent.  We believe that this renaissance period is the place in time where the creative visionary minds can finally take power back into our own hands, changing the guise of the mental health crisis, the economic crisis, and the environmental crisis we are facing today.   

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3rd World / Kind Mantras

This isn’t about getting rich quickly. 

We all have a choice. Rise up and learn, or let it all burn. Teaming up with One Tree Planted, every minted work from The Music Ministry LLC will donate a percentage of the royalties to help do our part in their global reforestation efforts.  

Visit our website: The Music Ministry LLC 

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