The early days of the Internet were dominated by startups backed by investors excited at the presence of a “dotcom” at the end of a word. When those companies died away, the few that remained, such as Amazon and Google, turned into colossuses that ate the rest of the Web.
Until the arrival of the affiliate program. The ability for content creators to earn a commission for delivering traffic changed everything again. Now anyone could make money on the Internet. You just needed to have information that others valued, and when you recommended a product, your trust turned into cash.
Anyone with an entrepreneurial spirit could build a business, large or small, and earn a share of the profits generated by these giant corporations. It was a revolution that democratized Internet business.
A similar revolution is now taking place in the NFT world. At the moment, there are two primary ways to make money from NFTs: mint your own collection; or buy and sell NFTs for a profit.
Both of those approaches are relatively expensive and require a willingness to take risks. Nor do they reward people who simply want to recommend a project they like and admire to their friends and families.