In 2021, we saw the strength of web3’s takeover in mainstream culture— from Cryptopunks, VeeFriends, and Beeple to token-gated events and metaverse parties.
This year, despite the volatile economic times, the mainstream adoption isn't slowing down. With thousands of new NFT projects emerging daily, and big-name companies entering the metaverse, the opportunities for brands in the blockchain space are endless.
Traditional and pre-blockchain brands like Nike, The Hundreds, and Adidas have jumped in on this cultural phenomenon. We've also seen new brands emerge during this time such as RTFKT, World of Women, and Doodles. Web3, what many thought was a passing fad, is now expected to permanently cement its presence in art and daily life.
Unless you live under a rock, it’s clear that the future of art is now both digital and physical.
The world’s No.1 men's fragrance brand AXE is also no stranger to web3*. In March of this year, its parent company, Unilever, filed several metaverse-related trademark applications.
And let’s not forget when AXE broke the internet in 2021, after releasing its Doge coin-inspired body spray. The spray, dubbed “Dogecan,” was a limited edition release marketed as a 48 hour crypto scent with a “Dank Musk.”
AXE has solidified its brand as a mainstay in male culture, staying on top of both current and emerging trends. The brand recently teamed up with popular rapper Lil Baby to create "the Ultimate Drip Kit: The Limited Edition ‘WHAXE Pack," along with a scent-inspired animated series.