The Topps Company announced their foray into the NFT space, with the release of 2021 Topps Series 1 Baseball NFT collectibles set to launch on Tuesday, April 20th. The MLB-licensed digital collectibles are "digitally enhanced and creatively reimagined" from the physical cards, including themed animated backgrounds and 3D team cubes.
“The partnership between Major League Baseball, MLB Players, Inc. and Topps has delighted collectors and fans for generations, celebrating the legendary players and iconic moments that have defined America’s Pastime,” said Tobin Lent, VP & General Manager of Topps Digital Sports & Entertainment at The Topps Company. “Our MLB blockchain NFT series debut marks a historic moment in the modern evolution of collecting for both traditional and new collectors. We’re excited to bring almost a decade’s worth of digital collectibles innovations to 2021 Topps Series 1 and provide another fun avenue for fans to collect their favorite heroes and moments with secure digital ownership on the blockchain.”
In a special promotion, the first 10,000 people who signed up to receive alerts from Topps were eligible to receive a free Topps MLB Opening Day NFT pack. They successfully reached those 10,000 sign-ups within hours of the announcement.