ONE37pm: Renowned artist Cleon Peterson will be directing. How has it been working with him?
Gastman: He’s great! Cleon is not a graffiti/street artist and he is incredible. He’s an artist inspired by magical paintings, who focuses a lot on simplicity. He’s great to work with. Sometimes he’ll be on a call and won’t say anything, and then he’ll pop in with something out of nowhere to show that he was listening to every word the whole time. He inspires a lot of fresh ideas.
ONE37pm: Anything else you want the world to know about BEYOND THE STREETS?
Gastman: It’s going to be a complete new experience in terms of our content. We’ll have our holiday shopping, and our artwork will be accessible for many to see without necessarily having to go into a gallery. We’re excited to be partnered with NTWRK because they give us the technology and opportunity to showcase artists.
We really have a diverse range of people, and our formula is very fast-paced. There will be a new episode every ten to 15 minutes where a new product will become available to purchase, and like we said before, we always have new content continuously rolling out. Each episode will be able to reach somebody with many different curation changes. We work with many different types of artists because we really aim to tell strong and different stories.
There’s also another exciting announcement in store, as it was announced today that J Balvin will serve as the emcee for the event.
BEYOND THE STREETS will take place on NTWRK December 1st and December 2nd.